Uses vector-based illustrations (icons or silhouettes without detailed movements). Good for helping simplify a more sophisticated value proposition or process.

Primarily uses vector-based illustrations with charts or graphs. Good for explaining technical details.

Consists of black or colored lines being drawn on a white background while the narration walks you through the value proposition. Good for explaining a process.

Uses more detailed vector-based illustrations such as cartoon characters or backgrounds (with detailed movements, facial expressions and displayed emotions). Good for adding humor and building a friendly connection.

Utilizes sophisticated movements and motion. Good for grabbing attention and displaying a product or service that requires showing motion or speed in the value proposition.

Uses 3D animations (rotating objects to show multiple sides or the interior of objects). Good for explaining complex information and differentiators.